Before Black Friday: fix this one SEO mistake
Most Shopify stores get collection SEO wrong. Fix this one mistake before Black Friday to rank for high-value search terms.
Read & Learn
Articles on Shopify SEO and Marketing
Actionable SEO tips, strategies, and ‘do this, not that’ guidance for growing your Shopify store — from collection page optimization to keyword research to content marketing. Want to receive the latest articles and videos as they’re released? Sign up for my newsletter.
How should I approach market research for content creation as a store owner?
Discover the 'Sales Safari' method for researching your audience's language, pain points, and content preferences before creating content.
More from Kai and Double Your Ecommerce
The biggest SEO opportunities most Shopify stores ignore
Collection pages are the biggest missed SEO opportunity for most Shopify stores. Learn simple tweaks that boost rankings and conversions.
Boost Your BFCM Sales with This Simple Pop-Up Strategy
How to set up a 'polite' exit-intent pop-up that targets qualified visitors and drives more sales during Black Friday/Cyber Monday.
Ready for BFCM? Get Your Organic Marketing Done for You!
A done-for-you BFCM marketing service covering website content, email campaigns, social posts, and SEO optimizations for Shopify stores.
Best Shopify SEO Apps: Do You Need One? (2026)
Wondering what the best Shopify SEO apps are? Most aren't worth it. Here's what actually works for new and growing Shopify stores.
Unbound Merino does collection descriptions really well!
See how Unbound Merino uses well-crafted collection descriptions to strengthen their Shopify SEO, with actionable takeaways.
‘Do Less’ SEO
Skip the overwhelming SEO checklist. Six high-impact, low-effort SEO tactics that deliver better results for ecommerce stores.
Double Your Ecommerce and Kai Davis use this blog to explore SEO, content marketing, and customer research, with a special focus on how Shopify stores can best leverage these ideas to increase visibility and get more customers. Explore my articles or find out more about me.