Your traffic dropped and nobody can tell you why
When your Shopify store's traffic drops and nobody can explain why, the answer is almost always buried in the technical details that nobody's looked at closely enough.
Read & Learn
Articles on Shopify SEO and Marketing
Actionable SEO tips, strategies, and ‘do this, not that’ guidance for growing your Shopify store — from collection page optimization to keyword research to content marketing. Want to receive the latest articles and videos as they’re released? Sign up for my newsletter.
Latest
Your Collection Pages Convert at 5x — But They’re Starved for Traffic
Collection pages convert at 4-7x the rate of product pages, but most Shopify stores barely invest in collection SEO. Here's how to fix that.
2025
- Before Black Friday: fix this one SEO mistake
Most Shopify stores get collection SEO wrong. Fix this one mistake before Black Friday to rank for high-value search …
- Market Research for Content Creation
Discover the 'Sales Safari' method for researching your audience's language, pain points, and content preferences before …
- The biggest SEO opportunities most Shopify stores ignore
Collection pages are the biggest missed SEO opportunity for most Shopify stores. Learn simple tweaks that boost rankings …
2024
- Boost Your BFCM Sales with This Simple Pop-Up Strategy
How to set up a 'polite' exit-intent pop-up that targets qualified visitors and drives more sales during Black …
- Ready for BFCM? Get Your Organic Marketing Done for You!
A done-for-you BFCM marketing service covering website content, email campaigns, social posts, and SEO optimizations for …
- Best Shopify SEO Apps: Do You Need One? (2026)
Wondering what the best Shopify SEO apps are? Most aren't worth it. Here's what actually works for new and growing …
- Unbound Merino does collection descriptions really well!
See how Unbound Merino uses well-crafted collection descriptions to strengthen their Shopify SEO, with actionable …
- ‘Do Less’ SEO
Skip the overwhelming SEO checklist. Six high-impact, low-effort SEO tactics that deliver better results for ecommerce …
2023
- Shopify Keyword Research Simplified - Virtual Shopify Meetup
Watch this Virtual Shopify Meetup presentation on finding keyword opportunities in Google Search Console data using free …
- ‘We saw a significant increase in traffic to our website and online sales’
How jojo+lo Pickleball Wear saw significant growth in organic traffic and online sales through a series of SEO projects.
2022
- How to track your top keyword rankings with this free app
Track up to 500 keyword rankings for free using Rank Tracker, a simple tool powered by your Google Search Console data.
- How Shopify collections can grow your SEO
Shopify collections are an untapped SEO asset. Learn how to use them to target niche keywords and grow organic traffic.
- How to build your presence with your target market and grow your traffic
Two ingredients for growing your Shopify store: building presence with a specific target market and creating evergreen …
- How to find exactly where a page ranks in Google (without counting)
A simple browser setup that lets you instantly see where any page ranks in Google's top 100 results — no manual counting …
- Why your Shopify product won’t rank in Google (and what to do about it)
Find out why your Shopify product page isn't ranking for competitive keywords and learn how to target terms you can …
2021
- SEO for Shopify Collections
A tactical guide to optimizing Shopify collection pages for SEO, covering titles, descriptions, and internal linking.
- Better Than Average Shopify Collection Descriptions
Learn why Shopify collection descriptions matter for SEO and how to write ones that help your pages rank higher in …
- How’s your Search UX?
Audit your store's Search UX — the full experience from Google results to checkout — and find what's costing you clicks …
- What’s the future of Shopify marketing?
The future of ecommerce marketing is content. Four reasons why content-driven brands will outperform the competition.
2020
- Page Keyword Audit Spreadsheet
A free Google Sheets template for tracking ranking factors during page-level keyword audits of your Shopify store.
- Outreach Tracking Spreadsheet
A free Google Sheets template to track your link building outreach — including contact status and earned links.
- Simple (yet powerful) SEO Tips for Your Shopify Store
Watch this PDX Shopify Meetup presentation covering practical SEO tips, search UX, and what Google looks for in your …
2019
- Big Frickin’ Coupon Month
“Prepare for Black Friday Cyber Monday by segmenting your email list and engaging customers early — before the big …
2018
- Two Pounds of Personality
Build an omnipresent brand by creating artifacts — reviews, interviews, guest posts, and more — that make customers feel …
- Shopify Niche Celebrity
Become the go-to brand in your niche by building proof, visibility, and trust that no competitor can replicate.
- How To Avoid The Negative Effects Of A Shopify Store Rebrand
A Shopify rebrand can destroy rankings and traffic overnight. Learn how to change your domain or brand name without …
- What questions should you ask an SEO consultant before you hire them?
Key questions to ask any SEO consultant before hiring them, from backlink strategy to competitor analysis and link …
- Is Shopify Bad for SEO?
Shopify is not worse for SEO. Learn the three major factors that actually determine your store's Google rankings and …
- Link Building For New (or ‘boring’) Ecommerce Businesses
Practical link building strategies any ecommerce store can use today, even if your products feel 'boring.' Includes …
- Shopify Contributing Author
A collection of articles Kai Davis has contributed to the official Shopify Partners blog on SEO and ecommerce topics.
- E-commerce Success: 40+ Experts Share Their Knowledge
40+ ecommerce experts share their top advice for building a successful online store in this roundup from FE …
- Brutally Honest SEO Advice for Ecommerce Entrepreneurs
Kai Davis joins the Unofficial Shopify Podcast to share no-nonsense SEO advice tailored to ecommerce entrepreneurs.
- On-Page SEO Audit Checklist
“A step-by-step checklist covering the ten major on-page ranking factors to audit and optimize for any page on your …
- How do I get more traffic to my store?
A step-by-step guide to earning high-quality, relevant backlinks that drive real traffic to your ecommerce store.
2015
- Is SEO Dead?
SEO is not dead — it has evolved. Learn why old-school tactics like buying links no longer work and what to focus on …
- Ask Kai: What should I do to promote a great article, product, or course?
A practical framework for promoting articles, products, or courses through digital outreach and relationship building.
2014
- Case Study — 300% Growth in eCommerce Traffic for The Kewl Shop
How a digital outreach campaign helped The Kewl Shop grow organic search traffic by over 300% through relationship-based …
- Authority Interviews
Learn how text interviews can build authority, earn backlinks, and drive traffic to your ecommerce site — plus a …
- Unofficial Shopify Podcast: eCommerce SEO
Kai Davis discusses ecommerce SEO strategy, link building, and digital outreach on the Unofficial Shopify Podcast. Full …
Double Your Ecommerce and Kai Davis use this blog to explore SEO, content marketing, and customer research, with a special focus on how Shopify stores can best leverage these ideas to increase visibility and get more customers. Explore my articles or find out more about me.