Free SEO Resources — Double Your Ecommerce

Refer a Shopify Merchant to Double Your Ecommerce

kai@doubleyourecommerce.com (Kai Davis) — Thu, 11 Apr 2024 03:31:50 +0000

As you might know, referrals are the coin of the realm in my profession. If you have a colleague, friend, family member, or anyone else who is in need of help that I can provide, I invite you to connect them with me.

My solemn promise to you is that I will provide your referral with whatever help I can to the best of my abilities — and if I can’t help, I will see to it that they’re connected with someone who can help them.

And if you’re someone who was referred to me and who landed on this page, I’m delighted to connect with you. Read through this page for a sense of who I can best help, the problems I can best help with, and how I might be able to help you. Then, reach out to me and tell me more about your business, the problem you’re facing, and how I can help.

“What type of clients do you work with?”

My ideal clients are eCommerce stores on Shopify that are established and growing and are looking to increase their growth in the coming ~6-12 months. They’re willing to invest in SEO, and they’re looking for an increase in traffic over the long term, not tomorrow.

“What problems do you help with?”

My ideal clients are looking for help:

Getting answers to their SEO and growth questions for their store (See my service: Business Strategy Call)
Identifying actionable opportunities to improve their store’s messaging, user experience, and SEO (See my service: SEO + Growth Video Teardown)
Developing an action plan and prioritized list of SEO growth opportunities for their store (See my service: SEO Opportunity Report)
Growing their store through done-for-you SEO (See my service: SEO Power-Up)

“How should I refer people to you?”

The best way to refer someone to me is to send them a link to this page or my new get in touch contact form. That is the best way for us to start the conversation, so I can best understand how I can help them and their business.

Please let them know that when they fill out the questionnaire, they should put down your name as the person who referred them to me.

Further down this page, I’ve included an email you can copy and paste and send to anyone you’d like to refer me. The email introduces me, explains what I can help with, and outlines my service offerings. (Feel free to make any changes you’d like before you send it.)

“Do you have an introduction email I can use?”

Absolutely — just copy and paste this, subbing in their name and the relevant bits (marked “TK-” so you can easily find them) and send the email off to someone that you’ve identified (CC or BCC’ing me, preferably, so I know that you’ve referred them to me and can prepare for them to reach out to me).

NAME,

You mentioned that you were looking for help with [TK - Problem or issue facing their store].

I’d like to introduce you to Kai Davis, the CEO and Founder of Double Your Ecommerce, who specializes in helping Shopify stores grow through Search Engine Optimization and Growth Engines.

I’m familiar with Kai’s work and highly recommend him as someone that you speak with. I’ve CC’d Kai on this email and he’ll be replying in a day or two to learn more and set up an initial call with you.

In the meantime, I recommend you fill out his short questionnaire and tell him a bit more about you, your business, and your goals. That way, he’ll know in advance of the call how he can best help you (make sure to put me down as the source of the referral).

=> doubleyourecommerce.com/get-in-touch/

Once you’ve filled out his short questionnaire, Kai will be in touch to schedule a time for the two of you to speak.

Looking forward to hearing how the conversation goes,

[TK Your name and signature here]

“How do you help your clients?”

My clients can benefit from my done-for-you SEO services or SEO/marketing/business advisory services. All of my services are fixed-rate, so my clients never have to worry about the project costing more than expected.

“Who should I refer to you?”

An exercise that I often do when I’m thinking of who I can refer to my friends or my colleagues is this:

I block out 20 minutes on my calendar
I write down, on a piece of paper, the type of client that they work best with (In my case, that’s Shopify stores who want to get more visitors and customers through Google through Search Engine Optimization.)
Then, I go through my contact list on my phone, in my address book, in my email client, and in my LinkedIn, and for anyone that I think might be a good person to connect them with, I write down their name.
In 20 minutes, I can have 5, 10, 20, or even more names written down to refer to a friend or colleague.

I recommend that you do this same process. Block out 20 minutes on your calendar and follow the above process. Then, for each person on your list, feel free to refer them to me or send them the referral introduction email included below.

Thank You

I appreciate you taking the time to read this page. As a next step, you can connect me with 2-3 (or more) of your colleagues or friends who are looking for help with Search Engine Optimization for their Shopify store.

And if there is anyone I can refer to you, just email me and let me know, and I’ll see who in my network is a match for your business.

Thanks,

— Kai Davis, CEO and Founder, Double Your Ecommerce

Ready to Grow?

Meet for a no-pressure initial consultation

Let’s have an initial conversation about your store, your SEO and marketing goals, and us working together.

I’ll bring questions to learn more about you and marketing goals and how I might be able to help
You bring yourself and your impression of what’s working with your SEO and marketing, what isn’t working, and the change you’re looking to see
After our initial conversation, if I can help, I’ll share a recommendation for next steps including which of my services make the most sense for you and your store

Or, if you prefer, you can start the conversation over email by reaching out here on my get in touch form.

Originally published on Double Your Ecommerce by Kai Davis.

Free SEO Keyword Spreadsheet for Shopify Stores

kai@doubleyourecommerce.com (Kai Davis) — Wed, 10 Apr 2024 21:34:44 +0000

Free Keyword Tool

Click Button, Get Keyword Opportunities

Find your “quick win” keyword opportunities in minutes. This free keyword spreadsheet connects to your Google Search Console data and surfaces the SEO opportunities you’re closest to winning.

Click a few buttons in Google Sheets and get opportunities for optimizing your existing pages to rank higher. This is one of the best ways to find opportunities to grow your traffic from Google.

Get The Spreadsheet →

The Problem

Which keywords are your quick win opportunities?

If you want to grow your SEO, you need keyword research and optimization.

First, figure out the keywords your store’s homepage, collections, products, and blogs are already ranking for.
Then, optimize the high-impact (’🔥 quick win’) pages so you rank higher and get more high-quality traffic.
Finally, track your performance (keyword rankings and traffic) over time so you can ‘close the loop’ on your optimization efforts.

But doing keyword research is confusing and expensive. Which tools are you supposed to use? Which pages are you supposed to focus on? How do you know if what you’re doing is working?

Tools like SEMRush or Ahrefs can give you actionable insights into keywords and pages to focus on, but those tools cost $120+/month. Do you want to spend ~$1,400/year on SEO tooling?

You could optimize all the pages on your site.

Sure, you might get lucky and optimize a few high-impact pages and see a boost in traffic, but without a keyword map to follow, it will take a long time for you to find keyword treasure.

You could do nothing.

But if your competitors are investing in search engine optimization, keyword research, and keyword optimization, then they’ll keep moving forward and pull ahead in the race.

The Frustration

Maybe you’ve tried free tools like Google Search Console before, and ran into a frustrating experience.

With Search Console, it’s very difficult to correlate this keyword performance with that page performance. Let alone read the tea-leaves to figure out which pages are the high-impact ‘🔥 quick wins’ to focus on.

And without that essential information (e.g., this page is ranking for that relevant keyword in this position), you’re playing darts in the dark.

The Solution

What if you could shine a light on your keyword optimization process and identify high-impact keywords — for free — with just a few clicks?

Imagine putting your keyword research for your Shopify store on auto-pilot. Instead of struggling to read the tea leaves yourself, you just:

Click a few buttons in a free tool.
Get a list of the top pages + keywords for your site.
Have a script run and identify the ‘🔥 quick wins’ to focus on with your optimization efforts.

Instead of banging your head against the wall (or paying $120/month for paid SEO tools), you can get actionable, specific insights into the keywords and pages to optimize. For free. (Seriously.)

What You Get

Get the ‘Keyword Magic’ spreadsheet and find your ‘🔥 quick win’ keyword opportunities.

I’ve put together a special spreadsheet just for you, my ecommerce friend.

You can use this free spreadsheet to find the top keyword opportunities in your store (optimize this page that’s ranking in this position for this keyword). And then you optimize those ‘🔥 quick win’ pages to rank higher and bring more traffic to your store.

All you need is:

A Shopify store (✅)
A free Google Search Console account (✅)
A free plugin for Google Sheets that connects to your Search Console account (👇)
A free keyword tracking tool that connects to your Google Search Console (👇)
And my free ‘Keyword Magic’ spreadsheet to identify those ‘🔥 quick win’ keyword opportunities (👇)

“I coach SEO in a Shopify FB group, and I think your spreadsheet is just brilliant. Many of my clients ask where they can start with keyword optimization, and I walk them through doing this manually in Search Console. Having a way to do it automatically is awesome.”

— Sarah, Founder, Sarah & Essie

Download

Get your free ‘Keyword Magic 🪄’ spreadsheet today!

You can download this ‘Keyword Magic’ spreadsheet and instructions on how to set it up and use it (for free!) right now. This is my gift to you.

To get my ‘Keyword Magic’ spreadsheet (and instructions on how to set it up, use it, and track your keyword performance), enter your name and email in the form below and click the ‘Give Me The Keyword Magic 🪄’ button.

You’ll receive a link to your copy of the spreadsheet (with links and instructions on getting started) in your inbox.

After you click the button, you’ll be instantly redirected to the instructions page to make a copy of the spreadsheet. You’ll also get an email from me with instructions on how to access the ‘Keyword Magic’ spreadsheet, and you’ll start to receive a slow drip of high-value articles from me on Shopify SEO. (Unsubscribe at any time.)

No tricks, no fooling, no up-sells, and no limited chance offers. Just a high-value resource you can use to accelerate your keyword optimization and SEO efforts.

This ‘Magic’ spreadsheet came about while developing my SEO Opportunity Reports. I originally built it to find ‘Quick Win’ keyword opportunities for my clients’ Shopify stores, and decided to release it as a free resource to help the community. Enjoy!

Want guidance on what to do with the keywords you find? My SEO coaching can help you turn these opportunities into an action plan.

Feel free to share a link to this page (doubleyourecommerce.com/magic/)

Originally published on Double Your Ecommerce by Kai Davis.

Media & Interviews

kai@doubleyourecommerce.com (Kai Davis) — Wed, 10 Apr 2024 20:44:01 +0000

In The Spotlight

Media & Interviews

Enjoy this collection of interviews, recorded conversations, and other media that I’ve taken part in.

Would you like me to speak on your podcast or take part in your event or meetup? Reach out to me over email.

Presentations & Talks

Simple (yet powerful) SEO Tips for your Shopify Store

I was invited by Ilana Davis (no relation) to take part in a presentation and Q&A for her Shopify Meetup in Portland, Oregon. The conversations and questions were great and it was a fun experience. Enjoy this full video of my presentation plus the extended Q&A.

Presentations & Talks

Live Shopify Store Reviews

Ilana Davis, Arianne Foulks, and I walked through Shopify stores live and offered direct feedback on opportunities for improvement. This is a gem of a ~90-minute session.

Presentations & Talks

Shopify Keyword Research Simplified

Join me for a webinar where I share some of my favorite tips for finding keyword optimization opportunities in your Google Search Console data. We’ll take a deep dive into real-life examples and explore some nifty tricks to surface actionable insights that can help boost your Shopify store’s search engine rankings.

Presentations & Talks

PDX Shopify Meetup Live Shopify Reviews

Ilana Davis, Anne Thomas, and I walked through Shopify stores live (Jun 14, 2022)

Presentations & Talks

PDX Shopify Meetup Live Reviews

Ilana Davis and I walked through Shopify stores live (Jan 12, 2022)

Presentations & Talks

“What is ‘good SEO’ for a Shopify store?”

This webinar presentation dives into what ‘good SEO’ is for a Shopify website. (Jun 10, 2022) You’ll learn a lot about:

Google’s job (and how it impacts your SEO)
How the intent behind a question influences and impacts your SEO
What content to create for different types of searches
How becoming a demonstrable authority on a topic through content creation will help your SEO (including a detailed case study of a small business e-commerce website)

Podcast Appearances

Podcast Interviews

I regularly set aside time to meet with content creators, influencers, and podcast hosts and teach their audience something new about SEO, Internet Marketing, and Shopify. Interested in having me on your podcast? Get in touch right here.

Brutally Honest SEO Advice for Ecommerce Entrepreneurs

The Unofficial Shopify Podcast

Kurt Elster of Ethercycle and The Unofficial Shopify Podcast invited me onto the show to talk Brutally Honest SEO Advice for Ecommerce Entrepreneurs.

Becoming Known: The Case for Personal Branding

The Unofficial Shopify Podcast

Kurt Elster of Ethercycle and The Unofficial Shopify Podcast invited me onto the show to talk about the power that Personal Branding can have on your Shopify store’s sales.

Kai Davis from Double Your Ecommerce with SEO is In The Ring

SUMO Heavy Podcast

The SUMO Heavy Podcast invited me onto the show to talk SEO and Paid Discovery for Ecommerce merchants and clients.

Becoming a Niche Celebrity: How Personality Sells Product

Honest Ecommerce Podcast

Chase of the Honest Ecommerce Podcast invited me onto the show to talk how Personality Powered Marketing can help you sell more, more often.

Originally published on Double Your Ecommerce by Kai Davis.

Instructions for the Keyword Magic Spreadsheet

kai@doubleyourecommerce.com (Kai Davis) — Mon, 01 Jan 0001 00:00:00 +0000

Welcome! Here are instructions on how to make a copy of and use my keyword magic spreadsheet.

First things first: click this button to make your copy of this spreadsheet in Google Sheets.

Copy the Spreadsheet in GSheets

Video Instructions

Watch this video on how you can use this keyword magic spreadsheet to pull in data from Google Search Console and find the ‘quick win’ keyword optimization opportunities for your store.

Would you like 1:1 guidance on using this spreadsheet?

You can meet 1:1 with me over a video call for a Strategy Call and we can:

Walk through setting up the keyword magic spreadsheet
Answer your questions about your keyword data or SEO
Discuss which opportunities you should work on next

Book your call here: https://savvycal.com/dye/strategy-call-60.

Keyword Research Webinar w/ Spreadsheet

In this webinar recording — from a presentation to Ilana Davis’s audience — you’ll get insight on how to think about keyword research, and how to use this ‘Keyword Magic’ spreadsheet for your store. You’ll also learn a lot about keyword research.

Text Instructions

This is a little technical, but not too technical. You’ll be installing an add-on for Google Sheets to export Google Search Console data into the spreadsheet.

Make your copy of my Keyword Magic Spreadsheet (link). This is my ‘magic’ spreadsheet that will take your Search Console data (via Search Analytics for Sheets), do a little magic on it, and output your ‘Quick Win’ keyword opportunities.
Confirm you have Google Search Console installed for your site (this is where all the data comes from, so it’s an essential part of the process). You’ll want to log into Search Console and confirm you see your site listed in the dropdown in the top left.
Install the Search Analytics for Sheets plugin (https://searchanalyticsforsheets.com/) to your Google Workspace or Google Sheets account. This free plugin pulls your data from Search Console into a Google Sheet. (This is Google only, no Excel option.)
Access your Keyword Magic spreadsheet and go to the tab labeled “1. Google Search Console Data Export”
Click Extensions -> Search Analytics for Sheets -> Open Sidebar (don’t see Search Analytics for Sheets listed under Extensions? It’s likely not installed on your account. Go back to Step 2 and install Search Analytics for Sheets.)
Configure the Search Analytics sidebar settings as follows:
- Verified Site: select your site (from Search Console) here
- Date Range: set this to the last 2 full months
- Search Type: leave this as ‘Default (Web)’
- Group By: Select ‘Page’ and ‘Query’
- Filter By: leave this be, don’t do anything here
- Aggregation Type: leave this be, don’t do anything here
- Rows returned: leave this at 25,000
- Results Sheet: set this to ‘1. Google Search Console Data Export’
- ‘Include fresh data’: leave this unchecked
Click “Request Data” and the extension will chug-a-lug in the background and pull in your Search Console data
Click into the “Quick Wins” tab. You should see a list of the ‘quick win’ keyword opportunities on your website.

Free SEO Resources — Double Your Ecommerce

Refer a Shopify Merchant to Double Your Ecommerce

“What type of clients do you work with?”

“What problems do you help with?”

“How should I refer people to you?”

“Do you have an introduction email I can use?”

“How do you help your clients?”

“Who should I refer to you?”

Thank You

Meet for a no-pressure initial consultation

Free SEO Keyword Spreadsheet for Shopify Stores

Click Button, Get Keyword Opportunities

Which keywords are your quick win opportunities?

You could subscribe to an expensive SEO tool.

You could optimize all the pages on your site.

You could do nothing.

Maybe you’ve tried free tools like Google Search Console before, and ran into a frustrating experience.

What if you could shine a light on your keyword optimization process and identify high-impact keywords — for free — with just a few clicks?

Get the ‘Keyword Magic’ spreadsheet and find your ‘🔥 quick win’ keyword opportunities.

Get your free ‘Keyword Magic 🪄’ spreadsheet today!

Media & Interviews

Media & Interviews

Simple (yet powerful) SEO Tips for your Shopify Store

Live Shopify Store Reviews

Shopify Keyword Research Simplified

PDX Shopify Meetup Live Shopify Reviews

PDX Shopify Meetup Live Reviews

“What is ‘good SEO’ for a Shopify store?”

Podcast Interviews

Brutally Honest SEO Advice for Ecommerce Entrepreneurs

Becoming Known: The Case for Personal Branding

Kai Davis from Double Your Ecommerce with SEO is In The Ring

Becoming a Niche Celebrity: How Personality Sells Product

Instructions for the Keyword Magic Spreadsheet

Video Instructions

Would you like 1:1 guidance on using this spreadsheet?

Keyword Research Webinar w/ Spreadsheet

Text Instructions

Other Links and Resources

Links

Optimizing your keywords

Tracking your keyword performance