You migrated. Your traffic dropped.
You Did the Right Thing. But Something Broke.
“I’m just terrified of losing ranking … we know about all the horror stories migrating, you know, the tanking rankings.” — Judy, Shopify store owner
You moved to Shopify. Better platform, better experience, better future for your store. That was the right call.
But then traffic started dropping. Rankings you spent years building went sideways. Revenue followed.
The migration wasn’t the mistake. Migrating without an SEO plan was. And the good news is: most of this is fixable once you know exactly what broke.
I see this every week
Here’s What Typically Goes Wrong
I’ve worked with over 100 Shopify stores, and I see the same migration patterns constantly:
- Redirects are missing or broken. Your old URLs are sending Google (and customers) to dead pages
- URL structures changed. Shopify handles URLs differently than your old platform, and nobody mapped the differences
- Page content shifted. SEO titles, meta descriptions, headings, and on-page content got lost in the shuffle
- Google is confused. The site it indexed no longer matches what it’s finding
One store owner told me they’re doing $5,000 a day in revenue and “any downtime is scary.” Another described her old platform as “completely hand coded, uses a shitty shopping cart from 1992 … it’s a nightmare.”
The old platform was killing them. But the migration, without someone watching the SEO side, created a new set of problems.
The traffic drop
The Migration Traffic Drop Is Real, But It Shouldn’t Be Permanent
Traffic dips after a migration. That’s normal. One client called it “the J-curve issue.” What’s not normal is when it keeps dropping — weeks, months, with no sign of recovery.
That’s not a J-curve. That’s a broken migration.
The difference between a temporary dip and permanent damage comes down to one thing: whether the migration preserved your SEO equity: the redirects, the URLs, the internal linking structure that Google understood before.
If it didn’t, you need to fix it. And the longer you wait, the harder recovery gets. Google keeps learning that your old pages are gone.
The real problem
The Worst Part? You’re Afraid to Touch Anything.
“I’m scared to do anything. I’m paralyzed to do anything. And like time isn’t on my side because it’s drug out so long.” — Brandy, Shopify store owner
I hear this constantly. You know something’s wrong. You’re watching revenue bleed. But every time you try to fix one thing, something else breaks. So you freeze.
You’re scared to change URLs because you might lose what little ranking you have left. You’re scared to add redirects because you’re not sure which ones are right. You hired someone before and it made things worse. One store owner told me she’d “probably spent $50,000 on SEO in the last few years and I have nothing to show for it.”
You don’t need to try another random fix. You need a map before you start moving. That’s what I give you.
What I'll do
Your Post-Migration Recovery Plan
I’ll analyze your store by hand, not with automated tools, and show you exactly what broke, what to fix first, and where the opportunities are hiding.
This isn’t:
- The same old hand-wavy advice you’ve heard a thousand times, like “add alt-text to your images”
- Yet another generic report that overwhelms you with an endless list of technical issues
- A guaranteed path to ranking #1, which no SEO consultant worth their salt should ever promise
This is: a strategic recovery plan to find and fix what broke during your migration, and capture the organic traffic and revenue your store is currently missing out on.
What broke during migration
Which redirects are missing, which URLs changed, which pages lost their SEO equity. I trace the damage to its source so you’re not guessing.
What to fix first
A prioritized action plan: Do Now (next 30 days), Do Soon, Do Later. Focused on the changes that’ll recover traffic fastest. Not a list of 200 theoretical issues.
Where your biggest opportunities are
Migration isn’t just about recovery. It’s an opportunity to rebuild stronger. I’ll show you keyword opportunities your old platform couldn’t capture — collections to create, pages to optimize, search intent you’re currently invisible for.
A 60-minute walkthrough call
After I deliver the report, we’ll meet to walk through every finding and recommendation. You’ll leave knowing exactly what to do and in what order.
And if you want help implementing? I offer done-for-you SEO implementation as a separate project. Many migration clients move straight from report to implementation.
What you'll receive
Your Complete Deliverables
This isn’t a tool-generated report. This is a comprehensive, by-hand analysis and recovery roadmap, backed by my proprietary 146-point SEO analysis of your store’s keywords, rankings, analytics, and competitors. It surfaces growth opportunities that apps, agencies, AIs, and other consultants miss.
No bullshit, just straight talk. Delivered as:
- Executive Summary Slide Deck highlighting key findings and priorities for quick reference and team sharing
- 25-30 Page Custom Report with detailed analysis of your migration issues, opportunities, and challenges
- Customized Keyword Map matching high-value search terms to specific pages on your site with implementation guidance
- Prioritized Implementation Timeline with clear Do Now (0-30 days), Do Soon, and Do Later categorization
- Technical SEO Analysis with specific issues identified and prioritized by revenue impact, not just best practices
- 60-Minute Report Walkthrough Call to review findings, answer questions, and discuss your implementation strategy
For stores implementing these recommendations, they typically see significant improvements in organic traffic and revenue within 3-6 months. Your investment often pays for itself multiple times over.
Pricing
Ready to Recover Your Traffic?
I’m currently taking on new SEO Opportunity Report clients. Book an introduction call so I can learn about your migration, your store, and your goals, and tell you honestly whether I can help.
I’ll deliver exceptional work, on schedule, and guide your business growth with care and personal attention.
Not ready for a full report? My SEO + Growth Video Teardown ($500) gives you a recorded walkthrough of your store’s biggest issues with a prioritized action plan.
I've been burned before
“I’ve Spent Money on SEO Before and Got Nothing”
I hear this on almost every call. And honestly, you should be cautious. Most SEO reports are tool-generated reports from agencies running your site through a crawler and handing you a printout.
Here’s how I’m different:
- I do the work personally. You work directly with me. No junior associates, no rotating team. I’m a small business by choice.
- I focus on revenue, not vanity metrics. I don’t hand you a list of 200 “issues.” I find the changes that will actually move your sales.
- I’m honest about what I can and can’t do. If your problem isn’t something I can help with, I’ll tell you, and point you to someone who can.
- I’ve specialized in Shopify SEO for over a decade. I’m regularly referred by Shopify agencies like Aeolidia and recommended by merchants who’ve worked with me.
One store owner told me she’d “have had a better experience just taking that cash and setting it on fire.” If that sounds familiar, I get it. I’d rather you be cautious and ask hard questions than throw money at another provider who doesn’t deliver.
Trusted by Shopify merchants
What Clients Say
“The value was amazing. I would recommend this service to anyone and everyone who has a Shopify site. No brainer.”— Michael O’Rourke, CEO, Wynwood Dog Food Co.
“I’d recommend Kai as the best for you if you have a Shopify store. Many other SEO specialists have a hard time with Shopify SEO. Kai stands out from the competition.”— James Clark, COO, Farmhouse Artisan Market
“Your SEO Opportunity Report was incredible. It was SO helpful. There were a TON of really actionable items to help my store improve.”— Janet Avila, Founder, String Theory Yarn Company
Common questions
Everything You Need to Know
How is this different from the SEO reports I’ve already paid for?
Most SEO reports are tool-generated reports that list hundreds of “issues” without context. My SEO Opportunity Report is a by-hand analysis focused on your specific migration: which redirects are broken, which pages lost equity, and what to fix first. It’s a recovery plan, not a printout from a crawler.
Can you help with the actual implementation?
Yes. After we complete the SEO Opportunity Report, I offer done-for-you implementation through my SEO Power-Up service. Many migration recovery clients move straight into implementation after the report walkthrough.
How long until I see traffic recover?
It depends on how long ago you migrated and the severity of the issues. But stores that fix redirect and URL problems typically start seeing recovery within 4-8 weeks of implementation. The sooner you address it, the faster recovery happens.
I’m nervous about making changes and breaking things further.
That’s exactly why you start with analysis, not random fixes. The report gives you a clear map of what’s safe to change and in what order. No guessing.
Don't wait
Every Week You Wait Is Another Week of Lost Traffic
Google is reindexing your site right now. If it keeps finding broken pages and missing redirects, it’ll drop those pages from its index entirely. The window for a clean recovery narrows with every passing week.
Schedule Your Introduction Call →
P.S. Not sure if your traffic drop is migration-related? Send me an email with your URL and what happened. I’m happy to take a quick look and tell you what I see.