Sound familiar?

The Channels That Got You Here Won’t Get You There

I talk to store owners every week who are in exactly this spot. One told me they “haven’t had a really good marketing strategy since trade shows died.”

Trade shows used to work. “Before COVID we could go to a trade show and come back with 300, 400 leads.” But attendance dropped, costs went up, and the ROI disappeared.

Paid ads are a treadmill. “If I turn off the ads, everything stops.” You’re spending more for less, and every dollar pulled from ads means lost revenue the next day.

Your personal network is spent. “I’ve squeezed my personal network, like, all the way as hard as I can go.”

You’ve never done SEO. “It’s just something we’ve never done before as a company.” You know it matters, but you don’t know what you don’t know.

As one store owner put it: “We’re completely dependent on paid, and that terrifies me.”

You don’t need more hustle. You need a channel that compounds. SEO is the only marketing channel where last month’s work still pays off this month, and next month, and next year.

You should be found

You Are the Authority. Google Just Doesn’t Know It Yet.

“We should be the authority. We are the authority. But we need to be the authority on Google.” — Tim, Shopify store owner

This is the gap I close. You’ve got the products, the expertise, the customers. But when someone searches for what you sell, your store doesn’t show up. That’s not because you’re not good enough — it’s because your store hasn’t been set up to tell Google what you do.

Collections without descriptions. Products without SEO titles. No content targeting the search terms your customers actually use. It’s like having a great store on a street with no signs pointing to it.

The beauty of SEO is that it compounds. Every page you optimize, every collection you create, every keyword you target, it builds on itself. Six months from now, you could have a stream of organic traffic that doesn’t require a daily ad budget.

What you'll receive

Your Complete Deliverables

This isn’t a tool-generated report. This is a comprehensive, by-hand analysis that transforms your store’s SEO from a mystery into a growing revenue channel, backed by my proprietary 146-point SEO analysis of your store’s keywords, rankings, analytics, and competitors. It surfaces growth opportunities that apps, agencies, AIs, and other consultants miss.

No bullshit, just straight talk. Delivered as:

• Executive Summary Slide Deck highlighting key findings and priorities for quick reference and team sharing
• 25-30 Page Custom Report with detailed analysis of your untapped organic opportunities and competitive landscape
• Customized Keyword Map matching high-value search terms to specific pages on your site with implementation guidance
• Prioritized Implementation Timeline with clear Do Now (0-30 days), Do Soon, and Do Later categorization
• Revenue Gap Analysis showing where your competitors are earning traffic that should be yours
• 60-Minute Report Walkthrough Call to review findings, answer questions, and discuss your growth strategy

For stores implementing these recommendations, they typically see significant improvements in organic traffic and revenue within 3-6 months. Your investment often pays for itself multiple times over.

Been burned before?

“I’ve Paid for SEO Before and Got Nothing”

Maybe you haven’t done SEO yet. But maybe you tried (an agency, a freelancer, a tool) and it didn’t work. I hear this constantly. One store owner told me she’d “probably spent $50,000 on SEO and had nothing to show for it.”

Here’s how I’m different: I do the work personally. I only work with Shopify stores. I focus on revenue opportunities, not vanity metrics. And if I can’t help you, I’ll tell you — I’d rather give you an honest answer than take your money.

I’m regularly referred by Shopify design agencies like Aeolidia and recommended by merchants who’ve worked with me. I’m a small business by choice — you’re not getting handed off to a junior associate.

Common questions

Everything You Need to Know

We’ve never done SEO. Is it too late to start?

It’s not too late — and you’re actually in a good position. Stores with real products and loyal customers have something most SEO-first stores don’t: genuine authority. You just need to make Google aware of it.

How long before we see results?

SEO compounds over time. Most stores start seeing meaningful traffic improvements within 3-6 months of implementing the report’s recommendations. The longer you’ve been in business, the faster it tends to work, because you already have domain authority you haven’t tapped.

I don’t have a developer. Can I implement this myself?

Many of my clients implement the recommendations themselves. The report is written in plain English with specific step-by-step instructions. For technical changes, I’ll clearly indicate what needs developer help, and I can recommend one if you need it.

Can you just do it for me?

Yes. After the SEO Opportunity Report, I offer done-for-you implementation through my SEO Power-Up service ($6,000). I also offer ongoing SEO coaching ($3,000 first month, then $1,500/month) if you want to learn as you go with bi-weekly calls and Slack access.

I’m worried about getting overwhelmed with another project.

The report is specifically designed as a Do Now / Do Soon / Do Later plan so you can make progress at your own pace. Start with the quick wins. You don’t need to tackle everything at once.